Trascender was a fertility centre for women only. This is a highly controversial topic and the future mums sometimes feel lonely in such an important step in their lives. The space needed to show all the support and love that the Trascender team was willing to give.
This space was created to serve as a comfortable and diverse living room, with small domestic details that evoke a sense of home. It aims to offer women a feeling of compassion, acceptance, and familial approval, reminiscent of the love they received from their own mothers and grandmothers. The branding and logo, along with the social media posts, are designed to be provocative, reflecting the warrior-like attitude of these brave women.