Jaime Noriega

The Big Lunch - Pop-Up Event

Concept idea, storytelling, and experience design

As part of the Eden Project, aimed at building communities in the United Kingdom, I organized a “Big Lunch” event that aimed to raise awareness of the disparities in money spending in different parts of society. To make it a unique experience, I requested the Hackney City Council to close a road underneath a railway bridge and set up tables and chairs for a cocktail-style lunch. The event highlighted the idea that a railway bridge could accommodate people from different socio-economic backgrounds, from homeless to wealthy individuals. At one point, a garbage truck made a grand appearance, adding an amusing element to the contrasting realities

Beneath the railway bridge: from satisfying your primal needs of sleep to enjoying a sumptuous dinner

Project Credits:

PR: Alex Haw from Latitudinal Cuisine