Concebir Fertility Centre

Concebir’s previous brand identity was overly literal, featuring a logo depicting a doctor’s hand holding a family. The interior design was formal and relied heavily on dark brown colours. To revamp the brand, we aimed to give it a fresher and more modern look, incorporating a technological aspect. The only element that would remain unchanged was the name, “Concebir.”

The new brand aimed to embody the values of harmony with nature and hope. As a result, the visual identity features a green and yellow colour scheme. Yellow represents hope, which inspires many women who struggle with infertility. The colour palette is complemented by a grey tone, reflecting the high-tech and serious nature of the treatment. To enhance the patient experience, we introduced the concept of a “ferti-lounge.” This included wall screens displaying videos of nature, and chill-out music with sounds of nature to promote relaxation.