Jaime Noriega

Limanation - Peruvian Pop-Up Restaurant

Concept development, atmosphere design and experience, marketing and PR

Over the course of three nights, we converted a small library café in Clerkenwell into a lavish showcase of Peruvian cuisine. In my role as project lead, I was responsible for transforming the previously unremarkable space into a memorable experience. To achieve this, I introduced new temporary indirect lighting, including candles, papers, and projections onto the café’s window, which complemented the transit lights of busy London. In addition to designing the decor, I created a marketing strategy for the event, including its social media presence. Our goal was to raise awareness of Peruvian cuisine in London, which soon became the city’s latest food craze.

The scents, tastes, customs, and vibrancy of the diverse city of Lima brought to London

The logo was inspired by the street advertisements for traditional music and cultural events found in the streets of Lima, known as the "Chicha Style"

Project Credits:

Team: Martin Morales (Ceviche UK), Julian Bayuni (Platerform)